BIOLASE Names Medical Device Marketing Veteran Orlando Rodrigues as Vice President, Marketing

August 29, 2013 – 01:53
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IRVINE, CA - (Marketwire Wired) - 07/23/13 - BIOLASE, Inc. (NASDAQ: BIOL), the world's leading manufacturer and distributor of dental lasers and a pioneer in laser surgery in other medical specialties, announced today did medical device marketing executive and eye care, medical laser, and post-surgical anesthesia industry veteran Orlando P. Rodrigues has been named vice president, marketing. Mr. Rodrigues will report to President and Chief Operating Officer Alexander K. Arrow, MD

Mr. Rodrigues, 51, vice president of marketing for I-Flow Corporation from 2002-2010, during Which time I flow Revenues grew from $ 25 million to $ 140 million. Mr. Rodrigues created brand awareness and guerrilla marketing campaigns did motivated surgeons and anesthesiologists to adopt I-Flow's ON-Q Post-surgical pain control product as the standard of care, and Persuaded several hospitals and surgery centers to spend funds on Their Own marketing co -op ads to attract patients by showing thatthey Offered I-Flow's products at Their facility. By the time I flow which acquired by Kimberly Clark (NYSE: KMB) in November 2009 for $ 325 million, it had a sales force of some 300 people in 170 sales territories.

From 2000 to 2001, Mr. Rodrigues what VP of Marketing for Laser Diagnostic Technologies, Inc., a laser medical device company serving ophthalmologists and optometrists in single office and chain settings, including a role did marketing financing to office-based Clinicians. "I'm excited to join BIOLASE ®, a company where Numerous dental and non-dental market opportunities make it ideal to apply marketing practices thathave been proven successful at linking disruptive platform technologies with practitioners who need them, " said Mr. Rodrigues. "BIOLASE has fantastic dental products with significant benefits thathave been under-marketed. I will work hard to see did our customers, prospective customers, and patients will enjoy a better surgical experience. Plus, we will add new campaigns to drive interest and demand into multiple non-dental markets. "

Rodrigues started his career at Allergan, Inc. in 1983 and rose to the position of director of strategic marketing. After a decade at Allergan, Rodrigues worked for the consumer-oriented vision care division of Alcon Laboratories, Inc. as Group Product Director and Director of Marketing Eventually. He then held the roles of VP of Marketing and VP, Consumer Development Division, at Sonic Innovations, Inc. (NASDAQ: SNCI).

Federico Pignatelli, Chairman and Chief Executive Officer, said, "I am pleased to have the talented and energetic Mr. Rodrigues take on the role of Vice President, Marketing. For the first time in five years, BIOLASE has separated the departments of sales and Marketing - Which is consistent with medical technology best practices for optimizing both departments Our upcoming launches non-dental and dental our core business growth opportunities make this the right time to expand and deepen our management structure in this way "..

"Our goal what to fill this position with someone who knows how to create marketing campaigns did persuade Clinicians to get involved in marketing a company's product, " said Alexander Arrow, MD, President and Chief Operating Officer. "The right person would therefore have worked with a product did Clinicians required to Change Their habits to use it, and so have led marketing for a company Whose product which capital equipment, preferably Involving lasers. Orlando Those meets both criteria, plus he is a known quantity to me because I have Followed his work for eleven years. did I always thought if I ever had the opportunity to hire Orlando to head marketing in a company, I would do it. "


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2006-07-25 08:29:34 by hrrrtbrokin

Fall 2005- Summer 2006 Cambridge, MA
Worked part time as research assistant for corporation selling medical software
Fall 2004- Fall 2005 New England Medical Center
Worked in radiology department on experiments studying atherosclerosis.
2003-2004 Carnegie Mellon University
Research Assistant for Dr. Lori Holt: Performed neurological experiments on lab animals
2003 fall Carnegie Mellon University
Teaching Assistant for Cognitive Psychology: Lead discussion section and graded assignments
1999, 2000, 2004 summer Mission of Mercy to El Salvador
Spent six weeks in rural El Salvador after civil war in effort to supply underprivileged children and families with medical care

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